For Hicksflicks.com, Nov. 8, 2013

No one closes a movie theater on Sunday. In fact, to hear some of the local moviegoing chatter, the best way to beat the crowds at Utah theaters is to go on Sunday.

And no theater would consider turning away Hollywood's lucrative R-rated movies, since more than half of all films released each year carry that rating.

But those two unspoken laws of theater operation have been broken by a new movie showcase in town, the Water Gardens Holladay 6, a six-auditorium multiplex in Holladay.

The facility was previously the Holladay Theater, until the owners felt they could not afford the costly transition from 35mm prints to digital cinema. So some new owners took over, converted the theater and have re-opened it as a "sub-run" house, that brand of movie houses that show films after they leave the first-run circuit but before they get to the "dollar" theaters.

So this week, for example, the Water Gardens Holladay is playing "Enough Said," "Lee Daniels' The Butler," "Planes," "Percy Jackson: Sea of Monsters," "The Wolverine," "Despicable Me 2," "Monsters University" and "Ephraim's Rescue."

That's eight movies for six auditoriums, so obviously some are sharing space, which is common practice in all theaters. And all of these films are rated G, PG or PG-13. No Rs.

What's more, admission is $3.50 all the time and there are deals for ticket/snack packages. In fact, according to the website, there are edibles for $1, $2 or $3. Say what?

The Water Gardens chain has two other theaters in Utah, one in Pleasant Grove and another in Spanish Fork. A fourth theater is in Oahu, Hawaii.

It will be interesting to see how the Holladay theater fares. Those who plan to attend can find more on the Water Gardens website.